Don't set AOL, Yahoo, or Gmail FROM Addresses

Updated on 01-February-2016 at 11:47 AM

You should no longer set Gmail, Yahoo or AOL addresses as "From Email" for:

  • System E-mails: Workflow notifications or Auto-responders
  • E-mail Campaigns

Why? Because doing so will cause those e-mails or newsletters to be rejected by any receiving emails servers that are DMARC compliant. They will completely bounce, they will not even reach the Junk/Spam folders.

What is this DMARC?

DMARC stands for "Domain-based Message Authentication, Reporting & Conformance". It is an email authentication protocol that instructs receiving servers to either reject or accept incoming e-mail.

This should prevent phishing, spoofing, and the delivery of fraudulent emails. Strict DMARC policies however can also misidentify your emails as fraudulent.

Changes In DMARC

Google, Yahoo and AOL have modified parameters in their DMARC settings, so that now, e-mail sent on behalf of Gmail, Yahoo, or AOL accounts will no longer be received.

In other words, you can't use your Gmail, Yahoo, or AOL address as the FROM address when the email is being generated by your website.

Suggested Workaround

If your website is example.com, use an email address such as yourname@example.com as the FROM address.

  • Option 1: set up yourname@example.com to automatically forward all incoming email to your Gmail, Yahoo, or AOL account, or
  • Option 2: set your Gmail, Yahoo, or AOL account up so it "pulls" the email from your yourname@example.com account.